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Case
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Reference no. 9-579-123
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 20 March 1992

Abstract

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.

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Abstract

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.

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