Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 31 January 1985
Length: 6 pages
Data source: Field research
Abstract
SMIG, a division of GD Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these product lines, manufacturing was not. As capacity is reached, the issue is how the company ought to expand and/or alter its manufacturing operations.
Location:
Industry:
Size:
1,000 employees
Other setting(s):
1974-1975
About
Abstract
SMIG, a division of GD Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these product lines, manufacturing was not. As capacity is reached, the issue is how the company ought to expand and/or alter its manufacturing operations.
Settings
Location:
Industry:
Size:
1,000 employees
Other setting(s):
1974-1975