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Management article
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Reference no. 77201
Authors: Joseph L Bower
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1977

Abstract

The measure of efficiency in good business management is profit, the measure of effectiveness is market leadership. These measurements are not applicable to public organizations where an emphasis is placed on "purpose." Thus, the process of measuring good public management becomes complex, indicating not only a difference in degree between public management and corporate management, but also a difference in quality. A review of the programs of several successful public managers reveals that simple, politically acceptable goals must be set to orient the organization.

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Abstract

The measure of efficiency in good business management is profit, the measure of effectiveness is market leadership. These measurements are not applicable to public organizations where an emphasis is placed on "purpose." Thus, the process of measuring good public management becomes complex, indicating not only a difference in degree between public management and corporate management, but also a difference in quality. A review of the programs of several successful public managers reveals that simple, politically acceptable goals must be set to orient the organization.

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