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Management article
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Reference no. 77206
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1977

Abstract

A ten step multiple scenario analysis (MSA) aids small companies or even large companies without extensive planning resources in developing flexible corporate strategies. A case example of corporate level planning at a hypothetical company illustrates each step of the procedure.

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Abstract

A ten step multiple scenario analysis (MSA) aids small companies or even large companies without extensive planning resources in developing flexible corporate strategies. A case example of corporate level planning at a hypothetical company illustrates each step of the procedure.

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