Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 1 January 1977
Length: 15 pages
Data source: Field research
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Abstract
A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc (A) and (B) by RW Moore.
Location:
Industry:
Size:
USD340 million sales
Other setting(s):
1966
About
Abstract
A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc (A) and (B) by RW Moore.
Settings
Location:
Industry:
Size:
USD340 million sales
Other setting(s):
1966