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Case
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Reference no. 9-277-123
Published by: Harvard Business Publishing
Originally published in: 1977
Version: 1 January 1977

Abstract

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc (A) and (B) by RW Moore.
Location:
Size:
USD340 million sales
Other setting(s):
1966

About

Abstract

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc (A) and (B) by RW Moore.

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Location:
Size:
USD340 million sales
Other setting(s):
1966

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