Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 9-374-306
Compact case
BIC Pen Corporation (B)
Supplement
-
Reference no. 9-374-306
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Elisabeth Lyman Rachal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 4 June 1986
Length: 4 pages
Data source: Field research
Topics: Corporate strategy; Strategic planning; Product lines
Share a link: https://casecent.re/p/48425
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Supplements the (A) case.
Thumbnail image for product with reference number 9-319-S05
BIC Pen Corp (A)
Case
-
Reference no. 9-319-S05
Spanish language
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Elisabeth Lyman Rachal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 5 September 1986
Length: 22 pages
Data source: Published sources
Topics: Corporate strategy; Product lines; Strategic planning
View full details
Thumbnail image for product with reference number 9-374-305
BIC Pen Corporation (A)
Case
-
Reference no. 9-374-305
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Elisabeth Lyman Rachal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 5 September 1986
Length: 22 pages
Data source: Field research
Topics: Corporate strategy; Strategic planning; Product lines
View full details

About

Abstract

Supplements the (A) case.

Related

Thumbnail image for product with reference number 9-319-S05
BIC Pen Corp (A)
Case
-
Reference no. 9-319-S05
Spanish language
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Elisabeth Lyman Rachal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 5 September 1986
Length: 22 pages
Data source: Published sources
Topics: Corporate strategy; Product lines; Strategic planning
View full details
Thumbnail image for product with reference number 9-374-305
BIC Pen Corporation (A)
Case
-
Reference no. 9-374-305
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Elisabeth Lyman Rachal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 5 September 1986
Length: 22 pages
Data source: Field research
Topics: Corporate strategy; Strategic planning; Product lines
View full details