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Reference no. 9-477-053
Published by: Harvard Business Publishing
Originally published in: 1976
Version: 1 November 1980
Length: 6 pages
Data source: Published sources

Abstract

Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings. The power motive is described in terms of both 'personalized power' and 'socialized power'.

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Abstract

Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings. The power motive is described in terms of both 'personalized power' and 'socialized power'.

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