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Case
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Reference no. 9-577-017
Subject category: Marketing
Authors: U Wiechmann (International Institute for Management Development (IMD))
Published by: Harvard Business Publishing
Originally published in: 1976
Version: 1 March 1981
Length: 10 pages
Data source: Field research
Topics: Distribution; Exports; International marketing; Marketing management; Multinational corporations; Pricing
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Abstract

Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model designations, and warranty policies are considered as solutions to the problem.
Locations:
Hong Kong; Japan
Industries:
Cameras; Manufacturing
Size:
Mid-size, USD75 million sales
Other setting(s):
1971
Teaching note
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Reference no. 5-587-169
Subject category: Marketing
Authors: Ulrich E Wiechmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 May 1987
Length: 10 pages
View full details

About

Abstract

Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model designations, and warranty policies are considered as solutions to the problem.

Settings

Locations:
Hong Kong; Japan
Industries:
Cameras; Manufacturing
Size:
Mid-size, USD75 million sales
Other setting(s):
1971

Related

Teaching note
-
Reference no. 5-587-169
Subject category: Marketing
Authors: Ulrich E Wiechmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 May 1987
Length: 10 pages
View full details