Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 April 1983
Length: 8 pages
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Abstract
Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.
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Abstract
Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.
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Industry: