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Condensed version
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Reference no. 9-575-090
Subject category: Marketing
Authors: Stephen H Star (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 29 April 1985
Length: 19 pages
Data source: Field research
Topics: Market research; Advertising strategy; Test markets; Sales promotions; Market entry; Advertising campaigns
Share a link: https://casecent.re/p/48516
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Abstract

Describes designing an advertising or promotion program to sustain the momentum on L''eggs successful market entry.
Location:
United States
Industry:
Apparel, hosiery
Size:
Mid-size
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Abstract

Describes designing an advertising or promotion program to sustain the momentum on L''eggs successful market entry.

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Location:
United States
Industry:
Apparel, hosiery
Size:
Mid-size

Related

Sorry, this product has no related items.