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Reference no. 9-576-056
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 September 1975
Length: 5 pages
Data source: Published sources

Abstract

Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.

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Abstract

Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.

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