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Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 29 April 1983
Length: 7 pages
Data source: Published sources

Abstract

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.

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Abstract

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.

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