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Supplement
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Reference no. 9-575-061
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 December 1974
Length: 7 pages
Data source: Field research
Topics: Competition; Marketing strategy
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Abstract

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be used with this case.
Location:
Texas
Industry:
Airlines
Size:
Small, USD6 million sales
Other setting(s):
1973
Teaching note
-
Reference no. 5-575-134
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 June 1975
Length: 12 pages
View full details
Case
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Reference no. 9-575-060
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 26 pages
Data source: Field research
Topics: Public relations; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details
Supplement
-
Reference no. 9-575-118
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 May 1982
Length: 19 pages
Data source: Field research
Topics: Advertising strategy; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details
Supplement
-
Reference no. 9-575-135
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Length: 15 pages
Data source: Field research
Topics: Advertising strategy; Competition; Cost accounting; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details

About

Abstract

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be used with this case.

Settings

Location:
Texas
Industry:
Airlines
Size:
Small, USD6 million sales
Other setting(s):
1973

Related

Teaching note
-
Reference no. 5-575-134
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 June 1975
Length: 12 pages
View full details
Case
-
Reference no. 9-575-060
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 26 pages
Data source: Field research
Topics: Public relations; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details
Supplement
-
Reference no. 9-575-118
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 May 1982
Length: 19 pages
Data source: Field research
Topics: Advertising strategy; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details
Supplement
-
Reference no. 9-575-135
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Length: 15 pages
Data source: Field research
Topics: Advertising strategy; Competition; Cost accounting; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details