Published by:
Harvard Business Publishing
Length: 15 pages
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Abstract
Ad hoc requests from top management for information that crosses different departments and functions stimulate the development of computer data bases in which companies maintain all of their computer-readable data in a single pool or bank. This approach is more efficient than the traditional one of collecting and coding data for each specific program because there is no redundancy of data, the latest advances in computer technology are utilized, and there is more flexibility as specific programs are separate from the data.
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Abstract
Ad hoc requests from top management for information that crosses different departments and functions stimulate the development of computer data bases in which companies maintain all of their computer-readable data in a single pool or bank. This approach is more efficient than the traditional one of collecting and coding data for each specific program because there is no redundancy of data, the latest advances in computer technology are utilized, and there is more flexibility as specific programs are separate from the data.