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Case
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Reference no. 9-573-039
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1973
Version: 28 March 2006

Abstract

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the worldwide price policy be and how should the policy be administered? What organizational issues would a shift from decentralized pricing to internationally centralized pricing involve?
Industry:
Size:
$270 million sales

About

Abstract

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the worldwide price policy be and how should the policy be administered? What organizational issues would a shift from decentralized pricing to internationally centralized pricing involve?

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Industry:
Size:
$270 million sales

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