Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 September 1983
Length: 7 pages
Data source: Published sources
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Abstract
The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex''s strategy for marketing, on a worldwide basis, and its line of inexpensive watches.
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Abstract
The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex''s strategy for marketing, on a worldwide basis, and its line of inexpensive watches.