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Prize winner
Case
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Reference no. 9-673-057
Published by: Harvard Business Publishing
Originally published in: 1972
Version: 20 July 2004
Revision date: 10-Aug-2020
Length: 18 pages
Data source: Field research

Abstract

Discusses the development of a chain of 'theme' restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.

Time period

The events covered by this case took place in 1972.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Benihana of Tokyo

Featured protagonist

  • Rocky Aoki (male), President

About

Abstract

Discusses the development of a chain of 'theme' restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.

Settings

Time period

The events covered by this case took place in 1972.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Benihana of Tokyo

Featured protagonist

  • Rocky Aoki (male), President

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