Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 12 July 2023
Revision date: 1-Aug-2023
Length: 17 pages
Data source: Field research
Abstract
Discusses the development of a chain of 'theme' restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.
Time period
The events covered by this case took place in 1972.Geographical setting
Region:
Americas
Country:
United States
Featured company
Benihana of Tokyo
Featured protagonist
- Rocky Aoki (male), President
About
Abstract
Discusses the development of a chain of 'theme' restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.
Settings
Time period
The events covered by this case took place in 1972.Geographical setting
Region:
Americas
Country:
United States
Featured company
Benihana of Tokyo
Featured protagonist
- Rocky Aoki (male), President