Published by:
Harvard Business Publishing
Length: 10 pages
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Abstract
Marketing operations face the challenges of new and tougher competition, the acceleration of technological innovation, and untapped sources of profit growth. The three ingredients essential to proper implementation of the marketing concept are qualified people, reliable market and economic information, and planning to ensure the right strategic focus for business.
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Abstract
Marketing operations face the challenges of new and tougher competition, the acceleration of technological innovation, and untapped sources of profit growth. The three ingredients essential to proper implementation of the marketing concept are qualified people, reliable market and economic information, and planning to ensure the right strategic focus for business.