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Management article
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Reference no. 68103
Authors: Abram T Collier
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1968

Abstract

The business of business is discovery and innovation. The manager''s job is to maintain creativity with order - and order with creativity. Creativity without order breeds chaos, and order without creativity is a living death. Creativity depends on nurturing differences between individuals and groups, and these differences are kept in control by individuals understanding each other and respecting rights and obligations, and by our faith in growth.

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Abstract

The business of business is discovery and innovation. The manager''s job is to maintain creativity with order - and order with creativity. Creativity without order breeds chaos, and order without creativity is a living death. Creativity depends on nurturing differences between individuals and groups, and these differences are kept in control by individuals understanding each other and respecting rights and obligations, and by our faith in growth.

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