Published by:
Harvard Business Publishing
Length: 7 pages
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Abstract
The best strategy for a company is to create attitudes on the part of its competitors that will cause them to restrain their competition. This "persuasion" depends on emotional and intuitive factors rather than analysis or deduction. Three activities in which emotional and intuitive factors are paramount are negotiation, mutual self-restraint or cooperation, and the inhibition of aggressive competitors.
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Abstract
The best strategy for a company is to create attitudes on the part of its competitors that will cause them to restrain their competition. This "persuasion" depends on emotional and intuitive factors rather than analysis or deduction. Three activities in which emotional and intuitive factors are paramount are negotiation, mutual self-restraint or cooperation, and the inhibition of aggressive competitors.