Published by:
Harvard Business Publishing
Length: 10 pages
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Abstract
Three key concepts are fundamental to professional services, and serve as a guide to the buying or selling of these services. First, a professional service must make a direct contribution to the reduction of the uncertainties involved in managing a business. Second, a professional service must address a specific, substantive problem of the business purchasing the service. Third, a professional service can only be purchased meaningfully from someone who is capable of rendering the service.
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Abstract
Three key concepts are fundamental to professional services, and serve as a guide to the buying or selling of these services. First, a professional service must make a direct contribution to the reduction of the uncertainties involved in managing a business. Second, a professional service must address a specific, substantive problem of the business purchasing the service. Third, a professional service can only be purchased meaningfully from someone who is capable of rendering the service.