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Management article
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Reference no. 65507
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1965
Length: 10 pages

Abstract

Personal values are important determinants in the choice of corporate strategy. Often top managers, confronted with the same objective information, suggest different strategies based on an implicit bias of values. The Spranger classification scheme of six value orientations - theoretical, economic, aesthetic, social, political, and religious - is useful for distinguishing types of managers. The major orientation of most executives is economic, theoretical, and political.

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Abstract

Personal values are important determinants in the choice of corporate strategy. Often top managers, confronted with the same objective information, suggest different strategies based on an implicit bias of values. The Spranger classification scheme of six value orientations - theoretical, economic, aesthetic, social, political, and religious - is useful for distinguishing types of managers. The major orientation of most executives is economic, theoretical, and political.

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