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Management article
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Reference no. 66508
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1966

Abstract

Despite the near-worship of innovation in many business circles, the greatest flow of newness actually involves imitation. Given the high cost and risk of research and development, companies should seek a balanced policy of original research and development combined with imitative design and development.

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Abstract

Despite the near-worship of innovation in many business circles, the greatest flow of newness actually involves imitation. Given the high cost and risk of research and development, companies should seek a balanced policy of original research and development combined with imitative design and development.

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