Published by:
Harvard Business Publishing
Length: 12 pages
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https://casecent.re/p/48680
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Abstract
Despite the near-worship of innovation in many business circles, the greatest flow of newness actually involves imitation. Given the high cost and risk of research and development, companies should seek a balanced policy of original research and development combined with imitative design and development.
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Abstract
Despite the near-worship of innovation in many business circles, the greatest flow of newness actually involves imitation. Given the high cost and risk of research and development, companies should seek a balanced policy of original research and development combined with imitative design and development.