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Case
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Reference no. 9-366-013
Authors: Frank L Tucker
Published by: Harvard Business Publishing
Originally published in: 1965
Version: 10 December 1987

Abstract

Discusses the development and operations of a small manufacturing and mail order company doing $3 million sales. LL Bean operates in violation of most reasonable business principles, but it is profitable and growing.
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Abstract

Discusses the development and operations of a small manufacturing and mail order company doing $3 million sales. LL Bean operates in violation of most reasonable business principles, but it is profitable and growing.

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