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Management article
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Reference no. 63411
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1963
Length: 11 pages

Abstract

The experiences of a number of companies demonstrate appropriate and inappropriate corporate strategies. Six criteria provide a basis for determining whether a strategy is right for a company. These are: internal consistency, consistency with the environment, appropriateness in the light of available resources, satisfactory degree of risk, appropriate time horizon, and workability.

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Abstract

The experiences of a number of companies demonstrate appropriate and inappropriate corporate strategies. Six criteria provide a basis for determining whether a strategy is right for a company. These are: internal consistency, consistency with the environment, appropriateness in the light of available resources, satisfactory degree of risk, appropriate time horizon, and workability.

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