Published by:
Harvard Business Publishing
Length: 10 pages
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Abstract
Variables in foreign behavior and national customs complicate American companies'' efforts to conduct international business. A US executive''s ignorance of the peculiarities of the languages of time, space, things, friendships, and agreements, may find that this lack of knowledge adversely affects business deals. Written agreements have different meanings resulting in various levels of obligation. US executives must learn the rules for contract negotiations in each country.
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Abstract
Variables in foreign behavior and national customs complicate American companies'' efforts to conduct international business. A US executive''s ignorance of the peculiarities of the languages of time, space, things, friendships, and agreements, may find that this lack of knowledge adversely affects business deals. Written agreements have different meanings resulting in various levels of obligation. US executives must learn the rules for contract negotiations in each country.