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Case
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Reference no. UVA-M-0511
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
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Abstract

This is the third of a four-case series. This case helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case examines Apple Computer's history and looks at the alliance from its viewpoint.
Industry:
Technology
Teaching note
-
Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; R Spekman; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
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Reference no. UVA-M-0509
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 9 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0510
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 12 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details

About

Abstract

This is the third of a four-case series. This case helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case examines Apple Computer's history and looks at the alliance from its viewpoint.

Settings

Industry:
Technology

Related

Teaching note
-
Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; R Spekman; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
-
Reference no. UVA-M-0509
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 9 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0510
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 12 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details