American Lawbook Corporation (A)

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Case

Reference no. UVA-QA-0257

Subject category: Case Method and Specialist Management Disciplines

Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1983

Version: March 1994

Length: 15 pages

Data source: Field research

Topics: Marketing research; Regression analysis; Statistics

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Abstract

This case concerns a lawbook publishing company''s procedures for evaluating law school textbook proposals. Several evaluation approaches are possible. Historical cost data, assessments of unit sales, and data on market size and number of competing texts are available for evaluating three new titles. See also the (B) case (UVA-QA-0260).

Location:

Boston, MA

Industry:

Publishing

Size:

350 employees

Other setting(s):

1982