National Resources Defense Fund (B)

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Compact case

Case

Reference no. UVA-QA-0514

Subject category: Case Method and Specialist Management Disciplines

Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1997

Version: Rev 12.97

Length: 4 pages

Topics: Quantitative analysis

Share a link: https://casecent.re/p/5147

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Abstract

This is part of a case series. An initial test of NRDF's proposed 1994 campaign has been disappointing. Should the agency test the campaign one more time or abandon it? If a test is proposed, what site sample should be taken. The case provides a meaningful managerial context in which to address questions about sample size.

Industry:

Government, non-profit