Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 24 pages
Data source: Field research
Share a link:
https://casecent.re/p/5175
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case is designed to illustrate the methods used by private equity investors in evaluating the value of market opportunities. The protagonist, a private equity partner, must determine the market viability of an investment offered to his firm. The potential investment is in a retail firm that specialises in plus-size African-American and Hispanic women. Issues such as niche marketing, urban development and the challenge of evaluating market potential are raised by this case.
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 10 pages
About
Abstract
This case is designed to illustrate the methods used by private equity investors in evaluating the value of market opportunities. The protagonist, a private equity partner, must determine the market viability of an investment offered to his firm. The potential investment is in a retail firm that specialises in plus-size African-American and Hispanic women. Issues such as niche marketing, urban development and the challenge of evaluating market potential are raised by this case.
Related
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 10 pages