Subject category:
Ethics and Social Responsibility
Published by:
Darden Business Publishing
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/519
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Abstract
This case focuses on how Jan-Kees Vis, a middle-echelon staff worker at Unilever Foods, champions his ideas for environmental sustainability. Despite his position and a company reorganization, he manages to affect corporate environmental policy and operational strategy. Although the case’s primary emphasis is on Vis’s tactics, the integration of sustainability into Unilever’s mission statement is a central theme. The case can be used as an aid for instruction on internal corporate venturing, sustainable-policy development, and sustainable strategy. See also the Unilever A, B, C, and D cases (UVA-E-0153, UVA-E-0154,UVA-E-0155, and UVA-E-0156).
Location:
Industry:
Size:
USD4 trillion
Other setting(s):
1995
About
Abstract
This case focuses on how Jan-Kees Vis, a middle-echelon staff worker at Unilever Foods, champions his ideas for environmental sustainability. Despite his position and a company reorganization, he manages to affect corporate environmental policy and operational strategy. Although the case’s primary emphasis is on Vis’s tactics, the integration of sustainability into Unilever’s mission statement is a central theme. The case can be used as an aid for instruction on internal corporate venturing, sustainable-policy development, and sustainable strategy. See also the Unilever A, B, C, and D cases (UVA-E-0153, UVA-E-0154,UVA-E-0155, and UVA-E-0156).
Settings
Location:
Industry:
Size:
USD4 trillion
Other setting(s):
1995