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Abstract

Enlarges the ''extended enterprise'' metaphor from its origins in manufacturing logistics management to embrace the full range of constituencies that are vital to the survival and success of the corporation. Presents a new ''stakeholder view'' of the firm that holds that stakeholder relationships are the ultimate sources of the firm''s wealth creating capacity. According to this view, long term business success requires a firm to develop and integrate relationships with its multiple stakeholders within a comprehensive management strategy. To illustrate the validity of this approach, this article describes and analyzes the evolution and impact of comprehensive stakeholder management policies in three major firms.

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Abstract

Enlarges the ''extended enterprise'' metaphor from its origins in manufacturing logistics management to embrace the full range of constituencies that are vital to the survival and success of the corporation. Presents a new ''stakeholder view'' of the firm that holds that stakeholder relationships are the ultimate sources of the firm''s wealth creating capacity. According to this view, long term business success requires a firm to develop and integrate relationships with its multiple stakeholders within a comprehensive management strategy. To illustrate the validity of this approach, this article describes and analyzes the evolution and impact of comprehensive stakeholder management policies in three major firms.

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