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Published by: University of California, Berkeley
Published in: "California Management Review", 2001

Abstract

This article interprets the early experience of Internet Service Providers in terms of the market for technological mediation. A firm involved in technology mediation takes advantage of gaps between general technological opportunities and particular user needs in specific places at particular times. If the economic opportunities are renewed frequently, then the business can grow and adapt to take advantage of them. This concept provides a framework for explaining many facets of business behavior accompanying the diffusion of Internet access technology.

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Abstract

This article interprets the early experience of Internet Service Providers in terms of the market for technological mediation. A firm involved in technology mediation takes advantage of gaps between general technological opportunities and particular user needs in specific places at particular times. If the economic opportunities are renewed frequently, then the business can grow and adapt to take advantage of them. This concept provides a framework for explaining many facets of business behavior accompanying the diffusion of Internet access technology.

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