Published by:
University of California, Berkeley
Length: 19 pages
Abstract
Delivering excellent service is a challenge for most organizations. Although many aspire to it, the evidence from customer satisfaction surveys indicates that too few firms are able to deliver service excellence. On the other hand, some organizations consistently deliver excellent service. This article reviews ten lessons these benchmark service organizations have learned and shows how these organisations use them to meet and exceed the ever rising expectations of their customers. These lessons can be emulated by any organization seeking such excellence.
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Abstract
Delivering excellent service is a challenge for most organizations. Although many aspire to it, the evidence from customer satisfaction surveys indicates that too few firms are able to deliver service excellence. On the other hand, some organizations consistently deliver excellent service. This article reviews ten lessons these benchmark service organizations have learned and shows how these organisations use them to meet and exceed the ever rising expectations of their customers. These lessons can be emulated by any organization seeking such excellence.