Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Google Search Appliance (GSA); Google in a box; Google Mini; Google's competitors in enterprise search; Google's Search Appliance clients; Google Mini's clients; Google Mini's technical advantages; Google's revenue model; Google's brand strategy; Competition in search appliance business; Enterprise search market; Small and mid-size businesses
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https://casecent.re/p/54611
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Abstract
Since the introduction of Google''s first search appliance in 2002, it has been popular among large enterprises like Xerox and the World Bank Group, as it enabled them to enhance their information search capabilities, reduce work duplication and achieve higher revenues. But, all this was provided at a premium price of $32,000. In early 2005, Google introduced ''Google Mini'', a smaller version of its earlier search appliance at $4,995, which was targeted at small and mid-size businesses (SMB''s), that according to Google, remained largely untapped. This case study, while highlighting Google''s competitive challenges, offers scope to discuss the company''s foray into the enterprise search business for SMB''s.
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Abstract
Since the introduction of Google''s first search appliance in 2002, it has been popular among large enterprises like Xerox and the World Bank Group, as it enabled them to enhance their information search capabilities, reduce work duplication and achieve higher revenues. But, all this was provided at a premium price of $32,000. In early 2005, Google introduced ''Google Mini'', a smaller version of its earlier search appliance at $4,995, which was targeted at small and mid-size businesses (SMB''s), that according to Google, remained largely untapped. This case study, while highlighting Google''s competitive challenges, offers scope to discuss the company''s foray into the enterprise search business for SMB''s.