Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/54624
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Abstract
Sohu.com is China''s leading web portal and directory. Through partnerships and continuous innovation in services, Sohu turned into the premier destination for Chinese Internet users and advertisers. But the company incurred significant net losses since its inception. To move towards profitability it changed the business strategy, from on-line advertising to selling services such as on-line games, dating services, e-marketing, e-subscriptions and e-commerce, targeting individual consumers and other value added services. This case deals with the evolution of Sohu, and the growth strategies it followed to address the challenges in the existing and emerging web services.
Location:
Industry:
Size:
USD80.4 million (2003 sales)
Other setting(s):
1998-2004
About
Abstract
Sohu.com is China''s leading web portal and directory. Through partnerships and continuous innovation in services, Sohu turned into the premier destination for Chinese Internet users and advertisers. But the company incurred significant net losses since its inception. To move towards profitability it changed the business strategy, from on-line advertising to selling services such as on-line games, dating services, e-marketing, e-subscriptions and e-commerce, targeting individual consumers and other value added services. This case deals with the evolution of Sohu, and the growth strategies it followed to address the challenges in the existing and emerging web services.
Settings
Location:
Industry:
Size:
USD80.4 million (2003 sales)
Other setting(s):
1998-2004