Product details

This is the first of a two-case series (805-024-1 and 805-025-1). MarkPlus&Co (A) tells the story of a small professional services firm on the verge of expansion. What had begun as a ‘think tank’ and a boutique research, consulting and training firm in the area of marketing strategy, was now receiving heightened publicity and rapidly increasing demand. The founder, thought-leader and principal consultant could not respond to all of the current and potential clients personally but they expected his level of expertise. As an additional challenge, the founder’s own name or brand was more prominent than the firm’s. The founder therefore had to raise staff levels, institutionalise his own knowledge and values among his people and reposition the firm’s brand relative to his own.