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Case
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Reference no. 805-025-1
Subject category: Entrepreneurship
Authors: Nigel Goodwin (Nanyang Business School (NTU)); Den Huan Hooi (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 3 December 2004
Length: 19 pages
Data source: Field research
Topics: Regional expansion; Organisational design; Sustainability; Scalability; Growth management; Positioning; Entrepreneurship; Knowledge business; Professional services; Promotion; Marketing strategy; Market development; Joint ventures; Cross-cultural business
Share a link: https://casecent.re/p/54656
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Abstract

This is the second of a two-case series (805-024-1 and 805-025-1). MarkPlus&Co (B) presents a company that is a leader in its national market and asks how this company might replicate its success at the regional level. MarkPlus&Co, a consulting, research, corporate training and publishing company, with expertise in marketing and corporate strategy, was Indonesia?s leading domestic consulting firm. With regionalisation and globalisation creating new opportunities throughout Southeast Asia, the firm looked to Singapore and other markets for expansion. The case examines the firm?s sustainability, go-to-market strategy and entrepreneurship.
Location:
Southeast Asia
Industry:
Professional services
Size:
130 employees
Other setting(s):
2004
Teaching note
-
Reference no. 805-025-8
Subject category: Entrepreneurship
Authors: Den Huan Hooi (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 25 April 2005
Length: 5 pages
Data source: Field research
View full details

About

Abstract

This is the second of a two-case series (805-024-1 and 805-025-1). MarkPlus&Co (B) presents a company that is a leader in its national market and asks how this company might replicate its success at the regional level. MarkPlus&Co, a consulting, research, corporate training and publishing company, with expertise in marketing and corporate strategy, was Indonesia?s leading domestic consulting firm. With regionalisation and globalisation creating new opportunities throughout Southeast Asia, the firm looked to Singapore and other markets for expansion. The case examines the firm?s sustainability, go-to-market strategy and entrepreneurship.

Settings

Location:
Southeast Asia
Industry:
Professional services
Size:
130 employees
Other setting(s):
2004

Related

Teaching note
-
Reference no. 805-025-8
Subject category: Entrepreneurship
Authors: Den Huan Hooi (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 25 April 2005
Length: 5 pages
Data source: Field research
View full details