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Teaching note
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Reference no. 505-036-8
Subject category: Marketing
Authors: Nigel Goodwin (Nanyang Business School (NTU)); Joan C Henderson (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 21 December 2004
Length: 8 pages
Data source: Published sources
Share a link: https://casecent.re/p/54658
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 505-036-1
Subject category: Marketing
Authors: Joan C Henderson (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 21 December 2004
Length: 18 pages
Data source: Published sources
Topics: Marketing strategy; Segmentation; Positioning; International markets; Local market; Hospitality; Tourism; Branding; Sales promotion; Retailing; Historic conservation; Heritage tourism
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 505-036-1
Subject category: Marketing
Authors: Joan C Henderson (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 21 December 2004
Length: 18 pages
Data source: Published sources
Topics: Marketing strategy; Segmentation; Positioning; International markets; Local market; Hospitality; Tourism; Branding; Sales promotion; Retailing; Historic conservation; Heritage tourism
View full details