More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 505-037-8
Subject category: Marketing
Authors: Nigel Goodwin (Nanyang Business School (NTU)); Russell Arthur Smith (Nanyang Business School (NTU)); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 5 November 2004
Length: 4 pages
Data source: Field research
Share a link: https://casecent.re/p/54660
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. 505-037-1
Subject category: Marketing
Authors: Russell Arthur Smith (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU)); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 5 November 2004
Length: 8 pages
Data source: Field research
Topics: Brand strategy; Product offering; Sales promotion; Marketing strategy; Cross promotion; Integration; Positioning; Segmentation; International markets; Hospitality; Business strategy; International strategy
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 505-037-1
Subject category: Marketing
Authors: Russell Arthur Smith (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU)); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Asian Business Case Centre
Originally published in: 2005
Version: 5 November 2004
Length: 8 pages
Data source: Field research
Topics: Brand strategy; Product offering; Sales promotion; Marketing strategy; Cross promotion; Integration; Positioning; Segmentation; International markets; Hospitality; Business strategy; International strategy
View full details