Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/54669
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Abstract
Since its inception in 1999, Reckitt Benckiser has constantly been improving its core brands while coming out with new brands. The company has offset challenges of exchange rate fluctuations and hike in the prices of its raw materials through constant product innovations and cost optimisation techniques. It has constantly upheld the world No1 position in household cleaning items and has posted five straight years of above industry average growth. The case provides the scope to discuss as to how constant product innovations has enabled Reckitt Benckiser to transform itself into the world''s largest household cleaning products manufacturer, apart from becoming one of Britain''s most innovative companies.
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Abstract
Since its inception in 1999, Reckitt Benckiser has constantly been improving its core brands while coming out with new brands. The company has offset challenges of exchange rate fluctuations and hike in the prices of its raw materials through constant product innovations and cost optimisation techniques. It has constantly upheld the world No1 position in household cleaning items and has posted five straight years of above industry average growth. The case provides the scope to discuss as to how constant product innovations has enabled Reckitt Benckiser to transform itself into the world''s largest household cleaning products manufacturer, apart from becoming one of Britain''s most innovative companies.