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Abstract

Started in the late 1970s with a chain of eight supermarkets in South Africa, Shoprite Holdings Ltd (Shoprite), by 2004, has become Africa''s largest food retailer with more than 900 outlets and a customer base of 10 million people. Having operations across 16 countries in Africa, Shoprite plans to further expand and increase its share of non-South African revenues from 10% to 50%. This case study highlights the strategies behind the rapid growth of Shoprite against the backdrop of trade restrictions, bureaucracy and inflation, that has been the perennial hurdles for the company.
Location:
Industry:
Other setting(s):
2005

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Abstract

Started in the late 1970s with a chain of eight supermarkets in South Africa, Shoprite Holdings Ltd (Shoprite), by 2004, has become Africa''s largest food retailer with more than 900 outlets and a customer base of 10 million people. Having operations across 16 countries in Africa, Shoprite plans to further expand and increase its share of non-South African revenues from 10% to 50%. This case study highlights the strategies behind the rapid growth of Shoprite against the backdrop of trade restrictions, bureaucracy and inflation, that has been the perennial hurdles for the company.

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Location:
Industry:
Other setting(s):
2005

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