Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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Abstract
By January 2005, Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services. This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers. This case, while highlighting the challenges faced by Vodafone in Japan, focuses on the initiatives taken by the company to restore its position in the Japanese market.
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Abstract
By January 2005, Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services. This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers. This case, while highlighting the challenges faced by Vodafone in Japan, focuses on the initiatives taken by the company to restore its position in the Japanese market.