Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 18 pages
Data source: Published sources
Abstract
AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsia’s success. It studies: (1) the influence of culture and leadership at AirAsia; (2) the factors contributing to its operational efficiency; and (3) the strategic orientation of the airline. It also discusses the threats to the long-term success of the airline with reference to increasing competition in the region and the need to overcome certain service shortcomings. The case concludes with an assessment of AirAsia’s future plans.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources
About
Abstract
AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsia’s success. It studies: (1) the influence of culture and leadership at AirAsia; (2) the factors contributing to its operational efficiency; and (3) the strategic orientation of the airline. It also discusses the threats to the long-term success of the airline with reference to increasing competition in the region and the need to overcome certain service shortcomings. The case concludes with an assessment of AirAsia’s future plans.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources