Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 16 pages
Data source: Published sources
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https://casecent.re/p/54693
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Abstract
The case describes in detail the various steps taken by Lenovo, the leading PC (personal computer) manufacturer in China, in its effort to go global. The steps include changing its corporate name from Legend to Lenovo, sponsoring the 2008 Olympic Games and most importantly, acquiring IBM?s PC unit. The case examines the need for Lenovo to globalise and critically analyses the efficacy of the above steps in the company?s globalisation plans. It also highlights the challenges faced by Lenovo in its path towards globalisation. The case is designed to help students analyse Lenovo?s global initiatives. The case should help students develop an understanding of: (1) how innovation, differentiation and customisation can be used as strategic and competitive advantages by a company, to maintain its leadership in the domestic market, and emerge as a global player; (2) the need for globalisation and the factors that must be taken into account when a company wants to go global; (3) the measures by which a company can create a global brand; and (4) the challenges facing Lenovo in its efforts to go global. This case can be used as part of graduate level courses, such as global strategic management, global business environment and international business. It is aimed at MBA/PGDBA level students as well as executive education programmes.
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Abstract
The case describes in detail the various steps taken by Lenovo, the leading PC (personal computer) manufacturer in China, in its effort to go global. The steps include changing its corporate name from Legend to Lenovo, sponsoring the 2008 Olympic Games and most importantly, acquiring IBM?s PC unit. The case examines the need for Lenovo to globalise and critically analyses the efficacy of the above steps in the company?s globalisation plans. It also highlights the challenges faced by Lenovo in its path towards globalisation. The case is designed to help students analyse Lenovo?s global initiatives. The case should help students develop an understanding of: (1) how innovation, differentiation and customisation can be used as strategic and competitive advantages by a company, to maintain its leadership in the domestic market, and emerge as a global player; (2) the need for globalisation and the factors that must be taken into account when a company wants to go global; (3) the measures by which a company can create a global brand; and (4) the challenges facing Lenovo in its efforts to go global. This case can be used as part of graduate level courses, such as global strategic management, global business environment and international business. It is aimed at MBA/PGDBA level students as well as executive education programmes.