Published by:
University of California, Berkeley
Length: 26 pages
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Abstract
An integrated strategy captures the synergies between competitive strategies that seek superior performance in the marketplace and non-market strategies that shape the competitive environment. This article extends the conceptual and analytical foundations of integrated strategy to a competitive environment structured by international trade policy. The framework is illustrated by the international trade dispute between the Eastman Kodak Co and Fuji Photo Film Co regarding access to the Japanese market for consumer film and photographic paper. The analysis focuses on the synergies between market and non-market strategies in which governments act as agents of their companies. The framework incorporates competition between the two companies in their market environment, competition in the non-market environment to influence their government''s bargaining position, and bargaining between the governments.
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Abstract
An integrated strategy captures the synergies between competitive strategies that seek superior performance in the marketplace and non-market strategies that shape the competitive environment. This article extends the conceptual and analytical foundations of integrated strategy to a competitive environment structured by international trade policy. The framework is illustrated by the international trade dispute between the Eastman Kodak Co and Fuji Photo Film Co regarding access to the Japanese market for consumer film and photographic paper. The analysis focuses on the synergies between market and non-market strategies in which governments act as agents of their companies. The framework incorporates competition between the two companies in their market environment, competition in the non-market environment to influence their government''s bargaining position, and bargaining between the governments.