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Published by: University of California, Berkeley
Published in: "California Management Review", 1997
Length: 20 pages

Abstract

Creativity in all fields, including business, flourishes under intrinsic motivation - the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors - including intrinsic motivation - that determine a person''s creativity. This article also shows how the work environment can influence individual creativity.

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Abstract

Creativity in all fields, including business, flourishes under intrinsic motivation - the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors - including intrinsic motivation - that determine a person''s creativity. This article also shows how the work environment can influence individual creativity.

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