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Management article
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Reference no. CMR105
Authors: David P Baron (University of California at Berkeley)
Published by: University of California, Berkeley
Published in: "California Management Review", 1995
Length: 21 pages
Topics: Business government relations; Corporate strategy; Marketing strategy; Public policy; Strategic market planning; Strategy formulation
Share a link: https://casecent.re/p/5513
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Abstract

A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.
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Abstract

A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.

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Sorry, this product has no related items.