Published by:
University of California, Berkeley
Length: 22 pages
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Abstract
Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions - strategy as plan, ploy, pattern, position, and perspective - and analyzes how these definitions interrelate. Part II reconsiders the question of why organizations really do need strategies, and also shows how some long-held beliefs explain why organizations don''t, as well as do, need strategies. It considers the needs for strategy to set direction, focus effort, define the organization, and provide consistency.
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Abstract
Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions - strategy as plan, ploy, pattern, position, and perspective - and analyzes how these definitions interrelate. Part II reconsiders the question of why organizations really do need strategies, and also shows how some long-held beliefs explain why organizations don''t, as well as do, need strategies. It considers the needs for strategy to set direction, focus effort, define the organization, and provide consistency.