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Published by: Darden Business Publishing
Originally published in: 1985
Version: 07.91

Abstract

Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company''s performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must both inform and motivate, direct and congratulate this audience of employees/shareholders. There is a Spanish version available ''UVA-BC-0010-LAS''.
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Abstract

Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company''s performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must both inform and motivate, direct and congratulate this audience of employees/shareholders. There is a Spanish version available ''UVA-BC-0010-LAS''.

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