The Weirton Steel Corporation: The President's Quarterly Letter

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. UVA-BC-0010

Subject category: Knowledge, Information and Communication Systems Management

Authors: Gary Shaw (Darden School of Business, University of Virginia); Gregory Roux (University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1985

Version: 07.91

Length: 17 pages

Data source: Field research

Topics: Communication strategy; Labor relations; Leadership; Management communications; Managerial style; Writing skills

Share a link: https://casecent.re/p/556

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company''s performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must both inform and motivate, direct and congratulate this audience of employees/shareholders. There is a Spanish version available ''UVA-BC-0010-LAS''.

Location:

Weirton, WV

Industry:

Steel